Happy summer! The days are warm, the skies are sunny (at least sometimes), and it’s just too nice out to worry about getting things done.

With clients on summer schedules, many people taking vacations, and all the rest, these lazy, hazy days may seem like an ideal time for you to relax, too. Right?

Not right. When things slow down a bit in your business, it’s the perfect time to get busy with things you never seem to have time for otherwise. Your communications, for one.

Is your communication strategy on target? How well are you reaching and engaging your customers? How about the people you’d like to convert into customers? Which communications tactics are working well, and what could you do better?

How’s your website? When’s the last time you updated it, or even added fresh content to your home page? If your site never changes, why should anyone – even your most loyal customers – give it a second look?

What about your social media presence? You may have a Facebook page, an Instagram feed and a Twitter account. But if you don’t post regularly, why should anyone follow you?

Of course, it’s not just about posting. Your posts must be relevant and reflect well on your brand. You want to engage customers and prospects so they’ll think of you first when they need the product or service you have to offer.

So what are you waiting for? If you need a break, go to the beach, have a swim in the pool or fire up the barbecue today. Then, tomorrow, start getting your communication strategy in focus and your tactics honed. You’ll be busy again before you know it.