September is here. Fall is right around the corner. It's time to get back to business. Even with heightened levels of economic uncertainty, the annual business cycle still applies. Deals close, retail surges, and everyone has an eye on year-end. Targets need to be met and budgets need to be spent before the calendar flips … Continue reading It’s Back to Business Season—Are You Ready?
Category: Content
“If you always do what you’ve always done, you’ll always get what you’ve always got.” ― Henry Ford Makes sense, right? So when it comes to your business communications, are you still doing what you've always done? Take those quick-and-dirty one-page sales sheets or hastily-assembled presentations. They're probably still in your inventory. If your business … Continue reading Keep Communications Fresh and Relevant
Content. Words. You know, the stuff that fills some of the blank spaces between images and graphics. Got any? Content—or to be more specific, editorial content—is not just filler. It’s the news, the information, the stories, the “who’s doing what to whom,” the things people really want to know. Sure, there are cool, artistic sites … Continue reading Got Content?
Words and Strategy 