“If you always do what you’ve always done, you’ll always get what you’ve always got.” ― Henry Ford Makes sense, right? So when it comes to your business communications, are you still doing what you've always done? Take those quick-and-dirty one-page sales sheets or hastily-assembled presentations. They're probably still in your inventory. If your business … Continue reading Keep Communications Fresh and Relevant
Content. Words. You know, the stuff that fills some of the blank spaces between images and graphics. Got any? Content—or to be more specific, editorial content—is not just filler. It’s the news, the information, the stories, the “who’s doing what to whom,” the things people really want to know. Sure, there are cool, artistic sites … Continue reading Got Content?