You've decided it's time to build (or rebuild) a website. Or maybe you're thinking of doing an email campaign, a brochure or a one-pager to hand out to prospects. Maybe you'd like to build a Facebook or Twitter presence. Sounds great. But before putting pen to paper (or pixel), there's one thing you must do … Continue reading Communication Strategy (and Why You Need One)
For most of us, 2020 was a very rough year. And so far, 2021 has not been much different. But change is in the air. Last year, "It's 2020. That's why," was the excuse for nearly everything that went wrong. Business down? It's 2020. Can't travel? Ditto. Sad stay-at-home Zoom holidays? Yup—2020 strikes again. What … Continue reading It’s 2021. Let’s Do Business!
How can you keep your business going in this time of social distancing and COVID-19?
“If you always do what you’ve always done, you’ll always get what you’ve always got.” ― Henry Ford Makes sense, right? So when it comes to your business communications, are you still doing what you've always done? Take those quick-and-dirty one-page sales sheets or hastily-assembled presentations. They're probably still in your inventory. If your business … Continue reading Keep Communications Fresh and Relevant
Content. Words. You know, the stuff that fills some of the blank spaces between images and graphics. Got any? Content—or to be more specific, editorial content—is not just filler. It’s the news, the information, the stories, the “who’s doing what to whom,” the things people really want to know. Sure, there are cool, artistic sites … Continue reading Got Content?
Unless you’ve been under a rock, you already know that the markets have been experiencing turbulence lately. And you don’t need to be told what's happening in the U.S. and world economies—with a trade war underway and instability rampant, we could be in rough seas for some time. What can your business do—what must it … Continue reading Communicating in Turbulent Times
You’ve sweated and toiled to create the coolest site on the Web. Your business plan’s a winner, and everything looks great. Now you can sit back and relax, right? Wrong! Until your site’s users—your customers—respond, you won’t know how good your site really is. If they see anything they don’t like, your customers will tell … Continue reading Nine Keys to Customer Satisfaction