September is here. Fall is right around the corner. It's time to get back to business. Even with heightened levels of economic uncertainty, the annual business cycle still applies. Deals close, retail surges, and everyone has an eye on year-end. Targets need to be met and budgets need to be spent before the calendar flips … Continue reading It’s Back to Business Season—Are You Ready?
Category: Strategy
Our world is filled with more uncertainty than ever. Will tariffs sink our economy? Is political whiplash getting in the way of business as usual? How can you cope with volatility and rising costs without driving customers away? What can your business do—what must it do—to survive and even thrive in these turbulent times? Consider … Continue reading Communicating in Turbulent Times
“If you always do what you’ve always done, you’ll always get what you’ve always got.” ― Henry Ford Makes sense, right? So when it comes to your business communications, are you still doing what you've always done? Take those quick-and-dirty one-page sales sheets or hastily-assembled presentations. They're probably still in your inventory. If your business … Continue reading Keep Communications Fresh and Relevant
You’ve sweated and toiled to create the coolest site on the Web. Your business plan’s a winner, and everything looks great. Now you can sit back and relax, right? Wrong! Until your site’s users—your customers—respond, you won’t know how good your site really is. If they see anything they don’t like, your customers will tell … Continue reading Nine Keys to Customer Satisfaction
You've decided it's time to build (or rebuild) a website. Or maybe you're thinking of doing an email campaign, a brochure or a one-pager to hand out to prospects. Maybe you'd like to build a Facebook or Twitter presence. Sounds great. But before putting pen to paper (or pixel), there's one thing you must do … Continue reading Communication Strategy (and Why You Need One)
Words and Strategy 